My goal with this reel was to reach multiple audiences by showcasing visuals from OSU's Homecoming. I used trending audio as a strategy to push this content to both followers and non-followers. The post received 90% more engagement than previous posts.
I used this reel to inform our audience about important deadlines during the first week of school. By making the video simple, short and using a well-known advisor to answer the questions, the reel received high engagement and served as a valuable post.
By showcasing a large variety of students, this reel received high engagement and was highly-shared. Additionally, by asking students trivia questions about the college, the reel was both entertaining and informative.
In this example, I used a viral trend to showcase the different corners of the College of Education and Human Sciences.
